Refresh your message for the way your best buyers choose now.
Your buyers have changed. Has your message kept up?
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AI is changing how people buy and run their day-to-day. A message written for how your clients, customers or patients used to choose can get lost in the noise.
Use customer evidence to refresh your Hot Button Positioning Statement: a clear answer to ‘Why should I choose your business?’ Then use it in your offer, homepage headline and marketing. This is messaging work; AI search is a separate topic.
Messaging written for how buyers used to choose gets lost in the noise.
You have a refreshed message built around how your best buyers decide now, plus prompts and skill files to repeat the process in your own Claude or ChatGPT.
4.5 hours of live work, with short assignments between sessions. You create the material and learn how to do it again.
Use customer reviews, emails and call notes to see what your best clients, customers or patients do differently now. Identify the priorities your message should lead with and build your positioning around evidence, not guesses.
You build: A Hot Button Positioning Statement and messaging foundation that connect your customers' priorities with the value your business delivers.
Clarify the promise, audience, deliverables, and price. Strengthen the offer with relevant proof, a guarantee you can honor, and options that address real buying objections.
You build: A one-page offer and homepage headline that help prospects understand what they get, why it matters, and why your business is the right fit.
Build your January content calendar and complete your first email and post. Learn a repeatable Claude- or ChatGPT-assisted workflow that keeps your marketing grounded in your business and your voice.
You build: Your January 2027 content calendar, your first email and post, and a repeatable Claude- or ChatGPT-assisted routine for creating content that reinforces your positioning. You keep the prompts and skill files to rerun it anytime.
Owners and team members who write or approve marketing for a service, retail or healthcare business, and want their message to reflect how their best clients, customers or patients choose now.
Led by Corbin Cook, founder of SMB Strategy Consultants. Corbin guides the work; you decide what fits your business.
Get Chosen: Hot Button Positioning · 3 live 90-minute sessions · 4.5 hours
Choose the matching round in the Stripe checkout dropdown. Each workshop is purchased separately.
$497
All three live sessions, hands-on guidance, recordings and graduate office hours.
Register for Get Chosen: Hot Button Positioning →Full refund, no questions asked, if you attend, do the work and don't get the value.
$1,197
Three people from your business in the same Virtual Workshop.
Register my team of 3 →Full refund, no questions asked, if you attend, do the work and don't get the value.
Questions or need an invoice? Email us.
Attend all three sessions and do the work. If you don't get the value, email us within 48 hours after the final session for a full refund, no questions asked. Everything you created stays yours.
Corbin Cook · Your workshop guide
No technical background is needed. You will work on a computer during the live sessions. Get Chosen works with your own Claude or ChatGPT and includes approximately 45 minutes of setup before session one.
Bring customer reviews, emails, texts or call notes and your current offer. This is positioning and content work, not an SEO or ad-buying course, and it is not intended for marketing agencies. If customer evidence is limited, competitor reviews can be a starting point; treat the positioning as provisional until your own customers validate it.
Every paid participant gets recordings and graduate office hours. To qualify for the refund, attend all three live sessions and do the work.
Yes. The $1,197 team option includes three people from your business in the same Virtual Workshop, with recordings and graduate office-hours access for each. An individual registration is $497 and is for one participant.
Live Zoom drop-in sessions held weekly for graduates once their Virtual Workshop ends. Bring a draft or a question for review. The schedule and Zoom link arrive by email after your final session.
If a round does not reach its minimum paid enrollment by registration close, you choose whether to move to the next round of the same Virtual Workshop or receive a full refund.
Yes. Each is purchased separately. Choose the problem you want to work on first and check the session times before booking another.
Leave with your new message, plus the prompts and skill files to repeat the process in your own Claude or ChatGPT.
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