01
Trust App
Daily habits and scores
Members track habits and see their trust and balance scores week over week.
The YDBGStress, measured. Coaching, scaled with AI.
The YDBG helps high performers counterbalance stress before it turns into burnout, using a single PC Score built on confidence, trust and awareness. Our founder, Corbin Cook, serves as The YDBG CTO, leading the technology behind the Trust App, the client portal and BG, an agentic AI coach.
- CTO role
- Trust App
- Client portal
- Agentic coach
What is The YDBG?
The YDBG is a performance and wellbeing company that helps entrepreneurs and executives counterbalance stress before it becomes burnout, using a PC Score built on confidence, trust and awareness. Corbin Cook, founder of SMB Strategy Consultants, serves as its CTO and leads the Trust App, client portal, admin platform and agentic coach.
| Our role | CTO: Corbin Cook |
|---|---|
| Industry | Performance and wellbeing |
| Products | Trust App, client portal, admin panel, BG coach |
| Core measure | The PC Score |
Our build
What technology does the CTO role cover?
The work spans the app members use every day, the portal coaches and clients log into and the AI coach that ties it together.
02
Client portal
One home for members
Brings the PC Score, coaching progress and community into a single sign-in.
03
Admin platform
Runs the program
Gives the team the tools to manage members, coaches and content.
04
BG, the agentic coach
Coaching between sessions
An AI coach that helps members act on their scores between human coaching sessions.
How does the technology support coaching?
Track
Members log habits in the Trust App.
Score
The PC Score updates and shows trends.
Coach
Coaches and BG use the score to guide the next step.
Improve
Members see progress in the portal week over week.
Where does AI fit in coaching?
AI supports the coach. It does not replace the relationship.
- Human coaches lead the program
- BG helps between sessions
- Members see their own data
- The team controls coaching content
Who does The YDBG serve?
Entrepreneurs
Owners carrying the weight of a business who want to perform without burning out.
Executives
Leaders who want a clear measure of how they are handling pressure.
Coaches
Coaches who want data and AI support between sessions.
Questions about The YDBG
What is the relationship between SMB Strategy Consultants and The YDBG?
Corbin Cook, founder of SMB Strategy Consultants, serves as CTO of The YDBG and leads its technology, including the Trust App, the client portal, the admin platform and the agentic coach.
What is the PC Score?
It is The YDBG single score built from three capacities: confidence, trust and awareness. It helps members and coaches see how someone is handling stress.
Can SMB Strategy Consultants lead technology for my company?
Yes. We take on fractional CTO and build roles for companies that need apps, portals and AI agents built and run well. Start a conversation below.
Build with us
Need an intelligence layer or agents built for your company?
We build apps, portals and AI agents for companies that need them done right, from the data model to the guardrails. Tell us what you are working on.
Prefer to explore first? Visit theydbg.com ↗
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