Review Marketing and Reputation Management
In 2010 only 25% of people on a monthly or daily basis were comfortable finding a business to provide them a service using the internet. Last year that number came back at 70%.
70% (7 out of 10) of our customers are comfortable using the internet to find businesses to spend their money with. The traditional word of mouth is being replaced by customer reviews submitted on one of many review sites or social sites like Nextdoor or Facebook.
The transformation of the digital revolution has made it impossible for service-based industries to ignore the need to build large numbers of customer reviews, manage them with responses and pay attention to the valuable feedback to drive opportunity and improvement.