"It's Your Business. Your Profit Should Come First"

What Is Profit-First Bookkeeping? 

  • Reliable & accurate bookkeeping.
  • A cash-flow system for business.
  • Guardrails for operating expenses.
  • Learn to scale a healthy business.
  • Quarter by quarter roadmap to achieve your financial goals.
  • Permanent profitability.
  • Download the book's Core Chapters using the form below:


The GAAP (Generally Accepted Accounting Principles) formula for identifying a company's profit is:

Sales - Expenses = Profit.

It is pretty simple and clear. Sadly, it's a lie. The formula, while rationally accurate, does not account for human behavior. In the GAAP formula profit is a leftover, the last consideration, something that is a nice surprise at the end of the year. Sadly, for a lot of businesses, the profit is hardly ever there, and the business continues on its payroll to payroll survival.

When a business implements Profit First they flip Expenses with Profit and the formula changes:

Sales - Profit = Expenses.

Realistically the math is the same; however, from the perspective of the business owner's behavior, it is drastically different. This small shift in behavior has big effects.

Profit First Book Cover


Here’s why we say, “Where’d All the Money Go?”

Author and historian C. Northcote Parkinson theorized that our demand for a resource increases to meet the supply of it. That is why when we are given two weeks to do a project, it takes two weeks, and when we are given eight weeks to do the same project, it takes eight weeks.

That is why when given $1,000 to complete our work, we get it done with $1,000, and when given $10,000 to complete the same work, it takes $10,000.

By taking the profit allocation first, transferring it to a separate Profit Bank Account, the money available for operating expenses lessens, and we are forced to find ways to get the same things done for less money.


Most entrepreneurs don't have the time or desire to read the different accounting statements necessary to manage the financial aspect of their business.

Theoretically, you should review and understand your Income Statement, Balance Sheet, and Cash Flow Statement at least monthly, but few entrepreneurs do.

Most resort to "bank balance accounting," where we check our bank balance every day and make financial decisions based upon what we see.

Per Parkinson's Law, we consume what we see in our bank account.

Profit First encourages the entrepreneur to continue "bank balance accounting" by first allocating money to profit (and other accounts) so that the entrepreneur sees the actual portion of deposits that are available for expenses and they automatically adjust their spending accordingly.

Reviewing the Financial Statements and a cash-flow forecast brings tremendous insight and fosters a proactive leadership style. Implementing Profit First brings structure and control over expenses.

Schedule your Profit-First Strategy Session

Don't Stop at just the book download!  CLICK the button to schedule a free strategy session and I'll help you complete your instant profit assessment and we'll strategize on hitting your goals in 2021! 

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